A BROAD RANGE OF CAPABILITIES
TO MEET TODAY’S BRAND CHALLENGES
The clients who entrust us with their brands live in a world that is big and open, transparent
and interconnected. As brand steward, McCann unearths consumer insights, highlights behavioral
brand truths, and creates experiences that spark feelings worth sharing. Today, more than ever,
we help brands become a valued part of consumers’ lives.
CORE BRAND-BUILDING CAPABILITIES:
Strategy & Planning, Creative, Integrated Production
Integration of Brands into Social Environments, Content Creation & Activation,
Experience & Interactive Design, Digital Marketing, Design and
Online Brand Extension, Proprietary Performance Analytics, Technology
Retail Activation, Shopper Marketing, Mobile Utility,
Web Applications, Social Media
SPECIALIZED MARKETING CAPABILITIES:
Youth and Multicultural Marketing, Event Activation,
B2B Marketing, CRM
TWO GLOBAL PRACTICE CAPABILITIES
ARE BASED IN McCANN NEW YORK:
McCANN TRUTH CENTRAL
A global thought leadership unit dedicated to discovering the truths that
illuminate the world and help brands make their mark in it.
McCANN ALWAYS ON
Our global team creates content and experiences that constantly respond to
and drive fresh and relevant conversations for brands.