A BROAD RANGE OF CAPABILITIES
TO MEET TODAY’S BRAND CHALLENGES

The clients who entrust us with their brands live in a world that is big and open, transparent
and interconnected. As brand steward, McCann unearths consumer insights, highlights behavioral
brand truths, and creates experiences that spark feelings worth sharing. Today, more than ever,
we help brands become a valued part of consumers’ lives.


CORE BRAND-BUILDING CAPABILITIES:

Strategy & Planning, Creative, Integrated Production

DIGITAL CAPABILITIES:

Integration of Brands into Social Environments, Content Creation & Activation,

Experience & Interactive Design, Digital Marketing, Design and

Online Brand Extension, Proprietary Performance Analytics, Technology

PLATFORM CAPABILITIES:

Retail Activation, Shopper Marketing, Mobile Utility,

Web Applications, Social Media

SPECIALIZED MARKETING CAPABILITIES:

Youth and Multicultural Marketing, Event Activation,

B2B Marketing, CRM


TWO GLOBAL PRACTICE CAPABILITIES

ARE BASED IN McCANN NEW YORK:


maccann_truth

McCANN TRUTH CENTRAL

A global thought leadership unit dedicated to discovering the truths that
illuminate the world and help brands make their mark in it.

Learn More

mccann_alwyson

McCANN ALWAYS ON

Our global team creates content and experiences that constantly respond to
and drive fresh and relevant conversations for brands.

Learn More